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Your commitment to help change outcomes for cancer patients is an admirable one, but we know that raising the funds to get there doesn’t always feel easy. Especially when potential donors don’t know about Northern Pass, The Princess Margaret or the life-saving cancer research you are supporting when you raise funds.
Getting started early and letting people know why you’re participating will go a long way towards hitting your goal. Plus, we’ve created a few tips and tools to help. From fun social filters to stickers and more, all the resources you need for fundraising success are below.
Start with a Self-Pledge
Kickstart your own fundraising efforts and set a bar for how much others should donate. By contributing the first $50 or $100 towards your goal, potential donors will see that you’re invested in seeing it through. If they know you’re committed to the cause, they are more likely to help you get to the finish line.
New: Raise Funds From Anywhere With Your QR Code
Collect donations in person and on the go with your custom Northern Pass QR code. One quick scan will send friends, family and colleagues straight to your donation page! It’s the perfect portable fundraising tool. Search for yours below and then click download to save it to your device.Reach Out
Share photos, tap into wider conversations, and go global with your connection to the cause.
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Step 1: Tell everyone you know.
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Step 2: Use all platforms.
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Step 3: Make it personal.
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Share the Northern Pass Event Video
Give your friends and family a preview of the Northern Pass experience by sharing our 2025 event video with them, along with your own personal connection to the cause.
The Princess Margaret presents
EXPERIENCE NORTHERN PASS 2025
Share the Stats
Share some eye-opening stats and the impact of donations with your network. Show them exactly what they are investing in: a ride through Muskoka that will help save lives across Canada and around the worldUse the stats and the downloadable document below in emails, on social, or in person to start conversations about fundraising. Remind potential donors that supporting a world leader in cancer care has a significant impact on their local hospitals as well.
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The Northern Pass supports life-saving cancer research at The Princess Margaret. -
When you support the Northern Pass, you are helping us accelerate life-saving cancer research. -
Hundreds of Canadians will come together to fuel life-saving cancer research at this year’s Northern Pass event. -
We ride together for everyone who has ever been touched by those cancers. Our mothers, fathers, sisters, brothers, neighbours, friends…
Show the impact of every donation
Use our research document to demonstrate the impact of fundraising dollars on the breakthroughs at The Princess Margaret that benefit cancer patients beyond the Greater Toronto Area and around the world.
Use the Social Toolkit
Use these custom social tools to get your message out there in a fun and engaging way. Don’t forget to use the hashtag #NorthernPass2Conquer when posting on social so that we can see, support and reshare your ride progress along the way!Stick It to Your Social Stories
We all know a picture is worth 1000 words, add these one-of-a-kind Northern Pass stickers to create interest and add meaning to every shareable moment. Simply search ‘NorthernPass2Conquer’ on Instagram, Facebook, and TikTok to access our custom sticker pack.
Share Your Progress
Add this custom badge to your email signature and share fundraising progress with your supporters! It’s always attached as long as you have it linked and will continue to update your fundraising total in real time to show friends and family how close you are to your goal.
View the setup instructions* for Participant Centre emails, Gmail, Outlook, and Facebook and LinkedIn.
*Please note that email setup support for Gmail and Outlook, as well as support for social media is not available. If you need help with your Participant Centre features, please contact us at [email protected].
Use Facebook Fundraising
It’s another great way to get your network behind Northern Pass. Plus, the tool is already built into The Facebook platform and easy to use. Click here to get started.
Note: Facebook can take up to six weeks to let us know the total amount fundraised. To ensure your efforts are reflected accurately on your personal fundraising page ASAP, please fill out this form.
*Funds will be listed as ‘Facebook Fundraiser’ on your honour roll.
If you have any questions at any time, please reach out to our Northern Pass Navigators by using the contact info at the bottom of this page.
Offline Fundraising Tools
Do your friends and family prefer to donate without using the internet? Download our individual participant donation form here or the team donation form here.For other alternative ways to receive donations check out our FAQ page.
You’ve Got This
If you don’t see a lot of traction after your first ask, don’t let it get you down! Timing is everything and you may find that potential donors are simply waiting to donate or need a gentle reminder to make their contribution.If at first you don’t succeed, do not be afraid to try again. We are always here to help! Reach out anytime by using the email below or find more answers to fundraising questions here.